name generation

What’s in a name? Everything. With the brand strategy and clients’ business objectives firmly top of mind, the naming process needs to be straight forward and creative in equal measures. A name that is authentic, memorable, easy to say, resonates and has cut through is ideal.

Often the best names are those that you don’t expect. Those that come from thinking beyond the obvious and not being afraid to go off track a little to see what’s out there. A name has the opportunity to herald the start of a story, a journey, a new beginning.

Quite Frankely can work as an extension of your team, providing long and short lists, undertaking basic desk research on the preferred names to ensure suitability for the sector and ability to ‘own’* them.

* This does not include legal searches or applying for copyright.